Team

Solo project

Role

Brand identity

Duration

Dec – Nov 2018
3 weeks

"WORTH IT" is a rebranding project for a dollar store. The challenge is to refresh the messy outlooking of the store. The concept is to leave a clean and tidy impression for its clients while showing its personality and differentiation from other dollar stores. The name “WORTH IT” is also a new name to emphasize that the store sells good quality products at low prices.

The store’s item list is used as a part of its identity system so that it is convenient for the clients to know what it sells.