Musimount

Team

2 Designers

We worked closely with another designer to handle the entire project.

Role

Desk research
Brand identity
Environmental graphics
UI/UX design
Web design
Prototyping

Duration

9 weeks
Oct – Dec 2020

This is a music festival made from scratch by our team.
Musimount is a holistic musical experience showcasing leading classical music artists of our time, and magnified by the natural beauty of the winter mountains. It is a holiday away from routine life, and at the same time, a celebration of classical music.

The name is composed of the slogan “Viva la musica” and the location, a snowy mountain. “Musi” and “Mount” come together to form Musimount.

The festival will run for 7 days, and each one represents a music note: Do Re Mi Fa So La Ti. Every day we will have an opposite themed programming with intermission in between. All concerts will be performed by not only well-established  but also up-and-coming  young performers.

Besides the concerts, we also offer other events such as classical music workshops, lectures and talks given by leading artists and young professionals, musical walks in the snow, wellness spa, snow activities, and more. We hope that all these events will bring a real sense of winter holiday with the addition of classical music to our festival-goer.

Folded events calendar/programme.

Environmental graphics

Merchandise

Other applications

Our primary typeface is Domaine Display from Klim Type Foundry. With the elegant, traditional feel of Domaine, we wanted a supporting or secondary typeface that felt modern and contemporary. That is why we chose Graphik as our secondary typeface, which is from Commercial Type. It’s a refreshing neo-grotesque sans serif typeface. Domaine Display has 12 weights while Graphik has 10, and both of them have lots of glyphs so they are easy and flexible for us to work with. Here is a sample of what they might look like in our design collateral.

For the color choice, we were inspired by snow and ice for the beige, musical instruments for gold and mountains for blue. We chose highly saturated colors because we want to have a vivid and active sense for our festival and break the old-school classical music visual stereotype.

To know more about the concept and brand, please check the Brand Guideline.

For the icons, we used four icons inspired by typographic glyphs and musical notes. The asterisk symbol for booking resorts and snow events is also a music note representing when and where the sustain pedal should be depressed. We also use the whole note for all concerts and music events; The whole rest note for apres-music rest activities such as social events, food, fireplace in the cabins. And music workshops will have it’s own sharp pitch symbol.